After the website launch, I created content for NTGs Content Marketing campaign.
I hired an independent tea writer to author original articles, and I assumed the role of Editor. We produced a dozen search optimized articles. Each article explains the origin and use of various types of tea. Including how to prepare the related NTG blends.
I also created four promo videos that appear on the site, and on social media sites. Because of my production experience, I was able to do these for NTG. That kept the cost down, and made the process very efficient.
This original and useful content works as a powerful marketing tool. We chose evergreen topics. So the content will help search engines, and customers discover NTG for years to come.