Professional Service Website

Web Design for Inspired Window Fashions.

Web Design for Professional Services

Stunning Professional Web Design

Inspired Window Fashions provides custom blinds, shades, and window coverings in Kelowna BC. They hired me to create a website design to help them collect customer leads.

I created an elegant, professional service website that looks great on every device. The single page design makes it easy for potential customers to discover the company. Finally, they use a short form to request a free design consultation and the sales team takes it from there.

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Website Design For Kelowna Professionals
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Landing page best practices. Search friendly text, high-quality images, user benefits, and prominent call-to-action button.

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In addition to design, I authored search optimized sales copy for the site.

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Promotional offers change often. So I made sure the owner can update this content easily in mere seconds.

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I include FAQs to help them get answers to common questions. FAQs also help to pre-qualify leads.

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Because they have been known to increase conversions by 34% I always include testimonials.

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Contact info is essential for local business customers. This section also has vital SEO code tweaks that improve site visibility in local search results.

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Visitors to your website won’t always know what to do on a page. So this page provides several calls to action to make it easy for visitors to move forward.

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Terms, Sitemap, and Privacy pages help your website get found. So I create these and include them always.

Sales Leads In Your Inbox

The goal of any professional service design is to connect with the business, and make the business look great. The site should also relieve the business owner of mundane daily tasks, too. So I created a solution that does both.

First, prospects use a simple website form to request a free design consultation. Then, the completed form is sent to the business owner via email. Finally, the business contacts the customer by phone or email to schedule their appointment.

In addition to email, every form entry is also stored in the website control panel. So form entries can be viewed online from any computer, any time. Entries can also be exported as Excel Spreadsheet, or a CSV document.

Professional Services Web Design Landing Page 2

Writing SEO Sales Copy

Though a full SEO campaign was not included in the project, I included SEO sales copy on the sales pages. Traditional sales copywriting is about writing compelling and informative content. SEO copywriting goes one step further. It includes exact words and phrases customers use in search queries for a given industry. (Those keywords and phrases come from research, which I also performed for the project.)

By including search optimized sales copy, the site launched with better search engine visibility than if SEO copy were neglected. Furthermore, the copy laid a reliable content foundation for future SEO efforts.

SEO Copywriting Landing Page Design

Making Website Maintenance a Breeze

For many business owners, editing website content is a totally new thing. So I often include customizations that make site editing a breeze.

In this example, I built a customized Content Editor. It lets the site owner update content across the entire site by typing into a simple form. As a result, the site owner saves time and stress.

Web Design Customization

Tell Me About Your Project

I’m an independent consultant who can help your business attract customers, and generate sales leads online.

Disclaimer: The thoughts expressed in this case study are my own and do not necessarily reflect those of the client and their business.